Omni-Channel Paid Advertising

Before knowking how does it work, let us tell you the objective of paid advertising: seize the traffic/reach of an specific advertising network (Social Media, Search Engine, Blog & Affiliates, TV, Radio, etc…)

So, in order to work with paid advertising, you will need an advertising budget, or also known as “ad spend”. This can vary from network to network, usually the marketing agency you choose to work with will request a minimum budget to run your ads + a setup fee + a monthly retainer.

After paying to that marketing agency, they will be responsible on producing the actual ads, configuring the targeting criteria, test the ads to see which ones perform better, and get you leads.

Usually, marketing agencies also provide a CRM (Customer Relationship Manager) to capture and manage those leads, providing automations that facilitates the prospect’s journey from being a stranger to a client.

The benefit that Paid Advertising offers to you, is to reach a very specific targeted audience based on their online behavior that can possibly be people interested on your product or service.

There are a lot of advertising networks, but the primary ones are Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, TikTok Ads, YouTube Ads, and Programmatic/Native Advertising Ads.